Latest from the Blog
Choose Your Position, Wisely…
Our brain can only hold so much. In fact, in a specific category it can only hold … one thing at a time. Occupying the top of any category in the mind of a prospect is an astronomical feat. A game not for the timid. It’s Battle. Once upon a time, I would watch these…
Wrastlin’ for Eyeballs and Eardrums
“Afternoon everybody.” “Norm!” “How’s the world treating you Mr. Peterson?” Then, we would wait… every Thursday night… at 9:00 PM… Channel 3… NBC. What would Norm’s zinger be? What pithy, funny, unexpected thing would Norm Peterson bless us with tonight? Those were the days: Appointment Television. We weren’t walking around with a supercomputer in our…
Reality Bites … Hard
But, we better accept it. Start there. Or, restart there. Stop. Start over. All that jazz. There are 1,468,253 (a made up number) different things that may influence the outcomes we are driving with communications. Most, if not all of them, are out of our control. We have a choice: frustration, anger, or learning and…
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Define the Problem 