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Searching for the Hockey Stick Effect
You know – the one that happens after you launch the marketing campaign. That line that changes direction and shoots up – dramatically. Past the natural sales and engagement curve. Because we followed the Rainmaker Process. We were persistent. Stubborn. Tested our concepts. Based them on research. Created alignment. Reach. Frequency. Trust. Funnel Management. Then …
How We Eat – recommend…
This book brings things you see everyday and do not notice – to your awareness. It shows the power of observation and thinking and questioning. Ideas abound. Innovations are woven throughout it. When I read a Paco Underhill book – I cannot help but take notes and have ideas that help me understand my own …
COVID-19: Positioning and the Battle for Your Mind
Marketers Al Reis and Jack Trout wrote the human brain only has room for one dominant position for any one topic. Food or Poison. Pain or Comfort. Friend or Foe. Pause for a moment. Answer these questions and say your answers out loud, please: Name a fizzy, dark soda? What’s the safest automobile? Your favorite …
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