Andy Malinoski …

Latest from the Blog

Writing is …

not easy fun nonexistent, if you don’t write something that takes commitment impacted by what else is going on in your life ….. so, obviously, I need to get back to my process. ‘Cause – I have not written here in months.

The problem: we have too much information

Data is so important in the creative process. This Art and Science exercise we go through as marketers is painful. The danger? Getting toooooooo deep. Tooooooooooo much. Toooooooooooooooooo S.P.E.C.I.F.I.C. At some point, you need to act and stop analyzing. Find the right outcomes to monitor that our communication efforts can actually drive. As fragmented as …

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