Latest from the Blog
COVID-19: Positioning and the Battle for Your Mind
Marketers Al Reis and Jack Trout wrote the human brain only has room for one dominant position for any one topic. Food or Poison. Pain or Comfort. Friend or Foe. Pause for a moment. Answer these questions and say your answers out loud, please: Name a fizzy, dark soda? What’s the safest automobile? Your favorite …
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Writing is …
not easy fun nonexistent, if you don’t write something that takes commitment impacted by what else is going on in your life ….. so, obviously, I need to get back to my process. ‘Cause – I have not written here in months.
The problem: we have too much information
Data is so important in the creative process. This Art and Science exercise we go through as marketers is painful. The danger? Getting toooooooo deep. Tooooooooooo much. Toooooooooooooooooo S.P.E.C.I.F.I.C. At some point, you need to act and stop analyzing. Find the right outcomes to monitor that our communication efforts can actually drive. As fragmented as …
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