Searching for the Hockey Stick Effect

You know – the one that happens after you launch the marketing campaign.

That line that changes direction and shoots up – dramatically.

Past the natural sales and engagement curve.

Because we followed the Rainmaker Process. We were persistent. Stubborn.

Tested our concepts. Based them on research. Created alignment.

Reach. Frequency. Trust. Funnel Management.

Then we were tenacious – and all of the sudden – you are very, very busy closing deals.

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